Skip to main content

Checklist for PPC Campaign Success

Several factors go into conceptualize and design a successful PPC campaign. From start to finish, marketers have to be on their toes to get that extra benefit from their PPC campaign. They have to understand each and every perspective they think can add value to their efforts, which makes it very time-consuming and tiring. However, there's a smarter way to do it. I am gonna share a small checklist that can help you optimize your efforts for maximum gain.


1) Understand what your customers are looking for
2) Identify keywords that you can relate with your business and customers
3) Create precise and simple ad text
4) Use CTA within your ad text
5) Have a landing page that can relate to your keywords and ad text
6) Design your landing with clear marketing message
7) Place your CTA above the fold in your landing page
8) Create thank you page to acknowledge customers' efforts
9) Have minimum navigation on your landing page
10) Maintain balance between images and content to deliver precise and perfect landing page experience

I hope these simple tips will help you navigate through tidy and critical PPC campaign exercise.

I am looking forward to your suggestions and comments...
Labels:

Comments

Post a Comment

Popular posts from this blog

Some Useful Branding Tips

Post a Comment
Read more

Three Ways to Create Quality Content

When it comes content, sometimes, it becomes hard to explain the “quality”. There could be different understandings for brands and the customers when we talk about quality. Hence, sometimes, it becomes difficult to strike a balance to attain that much-needed quality. To quote, Doug Kessler, co-founder of Velocity: “Quality content resonates with its audience. If it doesn’t do that, it may be smart or beautiful or funny, but it ain’t quality.” And I completely agree to what Doug says. The quality of the content should depend on how users interact and respond to it. There are different aspects associated with the content quality. For example, what value it gives to the users, is it addressing buyers’ concerns or not and the list continues. While agreeing to all the above mentioned points, it really seems difficult challenge for the marketers to achieve that quality on regular basis. And besides what suits to one person may not be the ideal for other. Here are some useful tips t
Post a Comment
Read more

Content Repurposing: The Strategy

Post a Comment
Read more