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Monday, July 21, 2014

Four Tips for Enhanced Lead Generation

Be it traditional way or online way, lead generation process has always been close to the hearts of the marketers. With changing times and platforms, marketers have changed their attitude and strategies to initiate and stabilize effective lead generation process. From newspaper to radio and billboards to television, marketers have been playing with different ideas of lead generation. With social media, they have found a simple, yet powerful mechanism of lead generation.

Compared to other traditional modes, the biggest advantage that social media offers is the reduced turn-around time for any response. This offers a win-win situation for both marketers and customers to get best out of their delivered efforts.

The right place to decide any marketing strategy is at the other side of the table. Think like a marketer and act like a publisher.

Let’s discuss some useful tips that can add value to the overall lead generation process.

Talk about benefits:  As a marketer it is important to showcase benefits that are offered to the end-customers. Rather than self-promotion shouting, customers are more interested in understanding benefits of that particular product or services. They need to understand how it can help them getting better.

Portray engagement: Customers need brands that offer commitment to them. They are really not interested in ‘one-night stands’ offered by the mundane marketing activities. They demand a sustained engagement process delivered through stable conversation process. Marketers have to portray engagement through their marketing messages to give confidence to the customers for buying their products and services.

Deliver values: With social media, customers have become more interested in values offered by the marketers. It’s not only about products and services, but they demand more than that. They need serious commitment from the marketers’ towards customers.

Be informative: Those days have gone when marketers can achieve their sales numbers with their lifeless self-promotion messages. With changing times, customers have now become more responsible towards their money and demand improved ROI. 

Social Media: A Conversational PR Mechanism

Public relations or PR have always been the core of business strategy. The primary objective of any PR activity is to keep target audience informed and updated. Traditionally, businesses hire PR agencies to handle all their PR responsibilities, such as events, PR, media relations, etc. With the emergence of social media, PR agencies have got an additional tool to publicize their client’s achievements and developments. Now, the question arises can social media overpower the traditional PR activities? 

According to me, the answer is yes. Definitely, they can. The biggest advantage that social media offers to this PR domain, according to me, is the ability to add “conversation” value to the whole process. It has reduced the turn-around time between businesses and target audience to streamline the marketing communications process. 

While using platforms like Facebook, Twitter and Google+, businesses, through PR agencies, are widening the scope of their PR activities. Be it a product launch or event announcement, social platforms are becoming popular destinations for crucial PR activities. 

These platforms have made PR activities happening, live and engaged. It is always necessary to add engagement value to any marketing activity. This engagement factor makes the entire marketing responsive and responsible. 

Nowadays, customers are looking for instant mechanism to take their demands or grievances to the brands. With social media platforms, they have got this opportunity, and that too absolutely free. Hence, businesses can no longer ignore or undermine the significance of social platforms to push forward their PR activities. 
Modern day marketing can no longer be confined to the traditional mind set of marketing values. Social media is one of its kind of opportunity that benefit both marketers and customers to strengthen their marketing values. 

Being PR an integral part of marketing strategy, social media paves the way for marketers as well as customers to make this process simple and interesting. 

Friday, July 18, 2014

Social Media: Simple is Beautiful

Marketers have been trying several techniques to get success with their social media efforts, and keep that success stable and constant. In this whole process, sometimes, things get complicated and saturated. The objective is to make the whole process all-inclusive and easy to understand. The constant flow of engagement has to be ensured and explored. Be it on any platform, the idea is to present a neat, subtle and stable presentation of business services or products. 

Yes, it is understood to move along with space and pace, however, it is not understood to move away from the natural objective, i.e. engagement. The more the process is simple to follow and understand the more is the success. Let’s keep the things simple.



Content is an ideal way to achieve this simplicity. Let your content evoke communication and engagement process that customers wanted to know their brands and companies. Let there be an opportunity for customers to convert your marketing message into a full-fledged conversation. After all, you are doing it all for your customers, not for your own self. Hence, let there be a participation of customers to make the things better and deeper. 

Be it on any platform, let customers understand your simplicity and true value behind it. Simplicity does not mean cheap or any downgrade concept. The simplicity opens door for future opportunities and improvements. 

Wednesday, July 16, 2014

Engagement: The Soul of Social Media Marketing

Your soul determines your character, your character determines your attitude and your attitude determines your personality. If the soul is pure, your character and attitude will help your personality to grow and mature. This growth and maturity will help you sustain challenges and be victorious against all odds. Your soul will help you adjust in any given situation and make changes according to the situation. But how all this is going to be related to social media marketing? Is there any connection of the said statement with the social media marketing? Yes, definitely. If the soul of your social media marketing is pure, you will be able to achieve your goals against any challenges using any mediums.


Over the period of time, social media platforms have evolved. This evolution has come in terms of the technology updates, security, and etc. This has led marketers to make necessary changes to cope with these changes while maintaining user experience. This really is a big challenge for all the marketers. 

I have often seen marketers determine the success of social media strategies on the basis of numbers. Although numbers form a crucial part of the strategy, they are not the end objective. As social platforms are focusing more user experience and stability, marketers with the number tendency have finding it difficult. 
I personally believe, social media marketing is for the people who are aware of their long term objectives and are prepared to spend sizable time to achieve those objectives. This is where your soul “engagement” comes into the picture. Social media marketing is all about delivering stable and consistent customer experience. And to do that engagement is the key. 

At a broader level, engagement becomes your key deliverable. All other aspects fall behind it. If you are aiming at engagement, then whatever is the platform, whichever is the technology, you will find things falling into the place as per your demand.

Tuesday, July 15, 2014

Social Media: Value Content, Get Engagement

From beginning to end, social media marketing is all about engagement. It is not just a promotional tool, it is a tool to build conversation to drive engagement. When we say engagement, what do we mean? We mean, a constant process of dialogue happening between marketers and customers. This may be in any form, however, the objective is to stay closer to your target audience. And how can this engagement be achieved? The answer lies with the consistency and stability of content delivery. Content is the king in social media. It can be delivered in any form, posts, videos, images, etc. important is to take the marketing message to the customers.



Think like a marketer and act like a publisher. Yes, exactly, this has to be the motto of today’s marketers. Nowadays, customers do not endorse self-hype or shouting, they demand a stable, consistent and effective conversation and engagement process. To achieve this, content is the highly qualified medium.

Just do not focus on the sharing purpose, also lay emphasis on what you share. The objective is to educate and aware your customers. Marketers need to satisfy customers’ demands for more and more information to make buying decisions. Content enables marketers to create and maintain an effective response mechanism for the customers on social media platforms. Hence, it is important to create a content that evoke response.

You may find below tips helpful while using content to drive engagement:

1) Be simple
2) Be informative
3) Be quick in response
4) Be precise
5) Be consistent
6) Be truthful

These tips are aimed to take content at the helm of the social media marketing strategy. So, value content, get engagement. 

Monday, July 14, 2014

Social Media: A Marketing Dialogue


Modern day marketing is no longer a monologue. Now, customers call for a consistent conversation or dialogue with the brands to get more out of their purchasing power. They are now more concerned about the ROI for the money they are spending to buy products or services. They want marketers to be available 24/7 to answer their calls or queries for better user experience. Better the user experience better the brand loyalty. Hence, marketers can no longer confined themselves with routine and mundane customer services. 
In this scenario, social media has come like a breath of fresh air for the marketers. Through social media, marketers can now get instant feedback (be it criticism or praise) about the products or services they are offering to the customers. These platforms have reduced the turn-around time between the marketers and customers. 

Platforms like Facebook and Twitter have gained immense popularity in this whole process. Through Facebook pages and Twitter profiles, customers can now instantly exchange their views with the marketers. 

If we have to summarize the benefits of this ‘marketing dialogue’ initiated by the social media platforms, then it would be:

1) Improved customer response mechanism
2) Better customer retention
3) Improved brand loyalty
4) Streamlined and quick customer communication
5) Constant flow of information sharing

These attributes call for more use of social media platforms to be in touch with the customers. Marketing is no longer about just selling or promotion, today’s customer demands engagement and customer loyalty from brands. And social media is an ideal way to do it. 

Sunday, July 13, 2014

Social Media: Communication Simplified

In this competitive world, the real strength lies in consistent and stable flow of communications. Be it internal or external, it is critical to ensure sustained flow of information sharing within the groups. Be it marketing or keeping employees informed, businesses have to look out for new ways to keep the process consistent and interesting. Traditionally, we have seen the use of print advertisements, radio announcements or internal email newsletters to keep external and internal audience up to date. However, with the emergence of social media, this picture is changing rapidly.

To keep customers intact and employees happy, businesses need a personal touch. It is not advised to use a universal form of communication for different objectives pertaining to different target audience. The real objective of any communication is to evoke response from the targeted audience. And if the response is generated instantly, then it opens the doors for sustained and stable engagement process. Some communications or announcements need an active audience or users’ participation.

Social media marketing is an ideal way to do this. The need is to add dynamism to the communications process to make it live and happening. With the use of social media platforms, businesses can alter the way they are reaching out to their target audience or employees. The objective is to include as much as participation you can to make the process comprehensive and effective.