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Monday, May 25, 2015

Email Marketing: How to Increase Opt-ins?

Email marketing is one of the ideal ways to reach out to reach target audience in bulk. However, marketers can get better results, if they can enable their target audience to subscribe to their mailing list. Permission-based email marketing is always better when it comes to marketing ROI. However, the test lies in encouraging audience to subscribe to the newsletter. Here are certain ways that can help marketers to build email marketing list.

1) Offer freebies: The best way to build email list is by offering incentives or freebies. Company website or social media platforms are very effective medium for this kind of strategy. The logic is to convert your existing website visitors or fans/followers into email subscribers. Especially, if you have an e-commerce website, you can definitely add to your email list by offering incentives to your website users. One way is to offer discounts to your visitors/fans on their next purchase. This way, you are not only building your email list, but are also building your brand loyalty.

2) Deliver exclusive content: Exclusivity is one big factor in attracting audience to your business. The another important way to build your email list is to offer exclusive content to your audience. In this way, you make them feel exclusive and special and feeling of being special is what every customer wants.

3) Run contests: As a marketer, you need to find ways to keep your audience engaged and live. Running a contest on social media or even on website can be very effective in adding to email list. The success in online marketing comes with innovation and consistency, hence, marketers need to be consistently innovative to encourage audience to be with them always. 

4) Make effective use of social media: Social media platforms like Facebook, Twitter and LinkedIn can add value to your overall process of email list building. By delivering consistent content and engagement on these platforms, marketers can ask their fans/followers to subscribe to their email list. They can also use third party applications like MailChimp to add subscribers to their mailing list.

One has to remember, if you really want to increase your email list, create multiple opportunities of customer engagement. It may be on your website or social media, be consisting in targeting your audience with precision and relevance.

Wednesday, May 13, 2015

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently. 

Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms.

1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience.

Your content creativity should not be limited to the presentation of your content. Rather, it should be creative in exploring ideas to reach out to your target audience. This creativity can be in terms of offering freebies, contests ideas, emailers, promotional offers, etc. This means you should also get creative in your messaging on social media.

2) Be Consistent with your Content: There is a thin line between content consistency and content repetition. Every marketer should focus on consistency, not on repetition. If you want customers to be engaged with your social media platforms regularly, deliver content on a consistent basis. Let there be a reason and opportunity for customers to get engaged with your content. Even, if you are offering either of them, you can expect good returns in term of customer engagement. Be it Facebook, Twitter or any other platform utilize them enough to generate regular content.

3) Encourage Customer-generated Content: Are you encouraging or rewarding your customers to generate content on your social platforms. If not, please start doing it. It is very important for marketers to involve customers into their marketing efforts. If you are not involving your customers, you are missing important opportunities to generate business. Customer-generated content often results into increasing engagement on social platforms. 

4) Be Humanized: This aspect is very very important. How does your brand appeal to customers and how customers react to it is very important. When I say humanized your marketing efforts, it means make human an integral part of your marketing efforts. Try to highlight human values, emotions through your marketing efforts. You need to create that 'personal' touch in your marketing efforts.This humanization will not only result in engagement, but also give you long-lasting customer loyalty.

Monday, May 4, 2015

Social Media: Encourage Customers to Creat Social Proofs

I have always believed that social media marketing is a referral marketing. To succeed, in this kind of marketing space, marketers need to create ample opportunities to enable their customers to showcase social referrals. Any kind of reward would provide an ideal back-up for this kind of marketing strategy.

What makes social referrals unique?

Today's customers are techno-savvy. Before making any buying decision they tend to search for company information, product review or customers' feedback. Their final decision to buy the product is largely depended on the opinion they form after going through available product information. Instead of spending hours on company website to read product information they are more interested in reading live experience of customers. In such scenario, your customer testimonials available on different platforms form a major part of your lead generation program. 

We have often seen marketers add customer testimonials on their website. However, testimonials or referrals available on social sites considered to be authentic and true. This makes the brand more trust-worthy and customer-friendly.

How marketers can encourage?

For me, social media marketing is all about human. It has humanized the whole marketing scenario. Be it a selfie or plain text, customer testimonials available on social platforms not only makes brands real but also makes it humanized. It has provided marketers an opportunity to convert these referrals into creating new customer base.

The whole idea is to keep your existing customers happy and use them to create new ones. Marketers can have multiple social channels to use these referrals for their own benefits.

Here are some ways through which marketers can encourage social referrals.

1) Incentive-based programs
2) Special discounts
3) Loyalty programs
4) Special contests and announcements
5) Special recognition

It is very important to believe the fact that humanizing marketing concepts and taking customers seriously are two important basics of social media marketing.

Tuesday, April 21, 2015

Twitter Marketing: Some Useful Tips

What makes any platform unique is its functionality. Today, we have several social platforms that have something special for their users. Twitter is one such platform that has really evolved to offer much-needed user experience.
Over the years, Twitter has been experimenting with features that can make the platform user-friendly. If used properly, this platform can really be influential in generating good marketing response. 

Here are some tips to get maximum from your Twitter marketing.

1) Be consistent with content creation
2) Do not self-hype
3) Educate your audience over your products and services
4) Increase use of hashtags
5) Follow as many as people you can on Twitter
6) If possible, use sponsored tweets or Twitter advertising
7) Use Twitter chat
8) Schedule your tweets for special occasions
9) Use as many as images you can
10) Ask people to re-tweet your tweets, ask them to use hashtags
11) Never miss any opportunity to interact with the people who follow, re-tweet or use your hashtags

Wednesday, April 15, 2015

Social Media: What Customers Should Expect?

For me, social media marketing is all about creating stable and consistent customer relationship. This objective has to be the center of any social media marketing strategy. In this article, I am going to write about takeaways that customers should expect from brands through their social media strategy.

1) Customer Engagement: The first and foremost is the customer engagement. Undoubtedly, this has to be the ultimate objective of any social media strategy. Through social media, marketers, now, have an extended opportunity to streamline and speed up their customer engagement process. This has brought customers to the center stage of the marketing strategies of marketers. Hence, customers should stick with the brands that are committed to customer engagement.

2) Consistent Customer Communication: Communication is an integral part of the marketing strategy. Traditionally, marketers depended on emails, news papers, radio or TV to reach out to their customers. Now, with social media, marketers have an enhanced mode of communication and that too very consistent. Customers can now expect, and should demand, consistent communication from the brands. Be it on Facebook, Twitter or any other social platform, customers can now expect stable and consistent communication from the brands.

3) Improved CRM: No business can succeed without stable customer relationship management (CRM) process. Businesses have invested lots of money in implementing stable CRM mechanism to keep customers happy. However, with social media, now they can do it for free. Hence, customers have an added advantage of using social media to demand effective and efficient customer service from their brands.

4)  Authenticity: Social media has added an additional level of authenticity to the presence of brands. The active social consumers can now expect brands to be more authentic and genuine by connecting with them on social platforms. They can monitor brand behavior on social media before making any decision to connect with them.

Monday, April 13, 2015

Four Concepts For Building A Brand That People Trust

Branding is not just about creating an image in front of your target audience, it’s more than that. It’s about delivering trust to your target audience through available marketing channels. Over the years, businesses are using various platforms, such as TV, print, Radio and billboards, to be in front of their audience always. Now with social media, marketers have got an additional opportunity to navigate through the minds of their customers.

Branding is like creating psychological effect on the minds of the customers. The idea is to keep customers close to the brand in every possible way.

The branding approach may defer marketer to marketer, however, there are certain ideas or concepts that should remain constant for all.

These are:

Be Simple: Branding has really moved on with the emergence of social media. It has come out of the board rooms to be discussed and measured openly. It is no longer required marketing jargons, but a simple humanized approach to stay connected to your target audience. Let’s simplify your brand and add convenience to the whole process. It’s all about customers, not about you.

Be Reliable: Often, customers tend to go with the brands that are reliable in the market. When initiating a stable branding strategy, every marketer should keep this in mind. By reliability, it means consistency in solving customers’ problems and consistency in reaching out to the customers. Reliability is one of the key factors that help marketers initiate and stabilize effective product positioning in the market.

Be Realistic: For me, branding is all about truth. It’s very important for marketers to showcase true picture of their business to the customers. Any unhidden marketing agenda may dent the long-term marketing objectives. Your realistic approach towards customers and market will help you build brand loyalty and improved conversion opportunities. The consistent conversation marketing will help you in this whole process.

Be Stable: Along with the reliability comes stability. This factor is effective when it comes to market competition. Customers tend to favour those brands which are stable. By stability, we mean ability to deliver constant market results and customer services.

Branding is not just about showcasing your products/services, it’s about simplifying the process which helps customers to connect with your company.

Social Media & Branding:

Today, branding is about customers, it’s about engagement, it’s about conversation, and moreover, it’s about consistency. Delivering consistence branding message is of utmost importance in today’s competitive market. Marketers need to make use of social media platforms and content to create competitive advantage in the market.

Engagement is the heart, soul and mind of social media marketing. Social media has given both marketers and customers plenty of opportunities to initiate a process where customers can know brands, and brands can know their customers. This to-and-fro process establishes a healthy dialogue between brands and customers, helping customers make financial decisions. Hence, engagement lies at the core of economics associated with the social media marketing.

A good branding strategy is a mix of relevance and influence. This relevance and influence can only be achieved with precise content. Content precision and consistency help marketers generate positive customer feedback. And customer feedback is key to self-improvement.

With social media marketing, marketers have enough opportunities to derive stable branding experience for their customers. However, the significance lies in utilizing these opportunities to the precision.

Don’t Move Away from your Ultimate Objective:

Customers need brands that offer commitment to them. They are really not interested in ‘one-night stands’ offered by the mundane marketing activities. They demand a sustained engagement process delivered through stable conversation process. Marketers have to portray engagement through their marketing messages to give confidence to the customers for buying their products and services.

I have often seen marketers determine the success of social media strategies on the basis of numbers. Although numbers form a crucial part of the strategy, they are not the end objective. As social platforms are focusing more user experience and stability, marketers with the number tendency have finding it difficult.

I personally believe, social media marketing is for the people who are aware of their long term objectives and are prepared to spend sizable time to achieve those objectives. This is where your soul “engagement” comes into the picture. Social media marketing is all about delivering stable and consistent customer experience. And to do that engagement is the key.

At a broader level, engagement becomes your key deliverable. All other aspects fall behind it. If you are aiming at engagement, then whatever is the platform, whichever is the technology, you will find things falling into the place as per your demand.


Modern day marketing is no longer a monologue. Now, customers call for a consistent conversation or dialogue with the brands to get more out of their purchasing power. Brands have to be there when customers want them. For me, the prime objective of branding needs to be deliver engagement and allow customers to openly interact with the brands. When you add a human touch to your branding process, the entire thing automatically gets converted into a personalized phenomenon.

Tuesday, April 7, 2015

Human Factor and Social Media

Today, most of us are talking about the advancements that are taking place in social media. Be it social media platforms or tools, we are more bothered about the numbers and so called, marketing ROI. I do accept that we all are doing social media marketing for returns, however, the cause of concern is the focus on short term goals. Here the question arises, Why can't we focus on long-term objectives?

For me, the real essence of social media lies in the "human" factor. We are looking out for tools that can automate or schedule our activities, however, we are not ready to make our efforts "personal". We're not ready to spend hours in developing and maintaining the "engagement" aspect of social media.

Now, the need has come to maintain balance between numbers and the human factor. Go for the longer objectives and do away with the short term goals. Let there be more emphasis on what you share and why you share. Do not make sharing a monotonous activity, let's make it an interesting entity of your social media presence.